When we met Gareth and Jonathan they were selling third-party HR software that was complex to use and difficult to configure. They knew that to scale the business they needed their own product – one was more suited to the needs of small businesses in the UK market. All they needed was a company that could help them realise their vision.
We started the project with a 3 day ‘boot camp’ – where Jonathan and Gareth helped us understand the key HR challenges facing small businesses. We then worked with the breatheHR team to define a ‘minimum viable product’ – a release that focussed on getting all the basics right rather than trying to add as many features as possible. This pragmatic and agile approach meant that we were able to launch breatheHR in less than three months.
Once the service launched we listened to customer feedback and added the most-commonly requested features first (maximizing ROI on a limited development budget). We also helped Gareth and Jonathan build in-house programming capability so they could begin to handle day-to-day maintenance and add smaller new features to the product themselves. This has enabled breatheHR to use Datanauts at a more strategic level – implementing major new features and ensuring the robustness of the product as it scales towards its next 5000 users.
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